Meta’s Director of Video games Chris Pruett revealed that Quest utilization hit an all-time excessive in 2025, which helped over 100 video games to generate greater than $1 million in gross income final yr.
Pruett introduced in his ‘State of VR’ discuss at Recreation Builders Convention (GDC) that not solely has Quest utilization grown year-over-year, however that Horizon Retailer developer income was additionally up “very barely in comparison with 2024.”
“Just like the general video games trade (Circana estimates 1% trade progress), the gross income generated by the Meta Horizon Retailer was up very barely yr over yr,” Pruett says in a blogpost recapping the discuss.
“Whereas this would possibly sound like a humdrum final result, it’s vital to notice that 2025 didn’t (in contrast to the yr we’re evaluating it to) profit from a {hardware} launch. As you may think, {hardware} launches are inclined to spike Retailer income, and holding regular in a no-launch yr is a powerful sign that ongoing Retailer investments are paying off.”
Pruett additionally revealed that premium app gross sales are nonetheless the biggest income driver, though in app purchases (IAP) grew “considerably in 2025, by over 10%.”
“The pattern factors to additional diversification of monetization methods on the platform, and higher aggregation of success throughout titles,” Pruett says. “Whereas most IAP income went to a small handful of titles in 2024, it was distributed extra broadly in 2025. The variety of IAP apps that reached $500k or extra in income was up 20%.”
As for gross income—which is notably earlier than Quest’s 30% platform price—Pruett says over 100 titles generated greater than $1 million in 2025. Whereas he didn’t provide a breakdown of which monetization fashions have been most profitable, Pruett did reveal that subscription income represented “a comparatively small a part of the general ecosystem and is usually not related to video video games.”
A few of of these video games embrace UG, a free-to-play early entry title well-liked with teenagers, HARD BULLET, a physics-based sandbox shooter ($20), and The Thrill of the Combat 2, a sensible boxing simulator ($20).
Whereas the corporate has since shutdown a number of first-party studios along with shedding 10% of its Actuality Labs XR division initially of the yr, Pruett says its Oculus Publishing arm could have “extra [games] delivery this yr” following over 140 video games shipped final yr.
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